The platform is rolling out a new feature that enables them to cut down on the volume of artificial intelligence-produced videos appearing in their timelines. This step comes as the company disclosed that it now features over 1 bn content made with AI.
Testing and Rollout
The update is in a pilot phase over the following weeks before a widespread launch. This development aligns with a increase in content created by AI, fueled by recent content generation software.
AI Proliferation Online
Recent reports that approximately one in 10 of the fastest-growing content creators on a competing service exclusively feature clips produced artificially. A large amount of this output is classified as low-quality AI content, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or surreal.
“We know from our community that numerous viewers enjoy content made with AI tools, ranging from computer-generated images to science explainers, and we want to give people the option to see more or less of that, depending on their own preferences,” said a spokesperson.
Volume and Proportions
The platform announced that there are currently 1.3 billion videos on its network identified as artificially created. Overall, in excess of 100 mn media items are submitted to the app daily, making AI-generated material a limited portion of its complete catalog.
User Control Features
Members will be able to limit or boost the level of artificial media they view by opening the “manage topic” option in the application and picking AI-made media. Other topics that are already be modified under the setting include news, style, aesthetics, and choreography.
Platform Guidelines
The platform’s policies oblige users to label convincing artificially created content, and it bans dangerous deepfakes of celebrities or crisis events. Any authentic-looking artificial content that is without a tag can be removed under its user guidelines.
In addition, the app will from now on apply an “AI-made” label to content made using its own AI tools, or flagged by an industry-wide initiative for spotting artificial media. This measure is aimed to deter users from seeking to bypass the labeling process.
AI Literacy Programs
TikTok is additionally establishing a $2m AI literacy fund for professionals and institutions to produce informative material about responsible artificial intelligence. This program will support educational bodies focused on teaching coding and technology.
Content Safety Approach
The platform has defended its moderation strategy, amid discussion over proposals to lay off hundreds of content moderators in the United Kingdom. TikTok is planning to eliminate a significant number of roles in its content moderation division in its British office, with worker representatives and online safety experts voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead explained that human moderation would remain essential, but automated tools can protect employees by removing the most harmful content before it is viewed by people. The platform reported a significant reduction in shocking and graphic content handled by content reviewers over the past year due to the use of its machine learning processes.
We believe it is crucial to combine people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is really helping us operate efficiently.”
